Why is it important to be Mobile Responsive?

With more than 58% of internet users accessing websites via a tablet or smart phone, it is critical to have a Responsive Website. Some business owners believe they have a mobile-reponsive website but in fact they have a separate mobile website; however there is a difference between a mobile website and a mobile-responsive one.

Making sure you have a beautifully designed, mobile-responsive website has a number of benefits which will give your site, and your business, the edge.

Reasons to have a mobile responsive website.

Mobile Adaptability

Mobile usage is on the increase, and the last thing you want is users having a bad experience viewing your website from a mobile device.

Seamless Experience

Perhas the most important aspect of a mobile reposnice website is the fact that it gives the customer a seamless experience regardless of the device being used.

Mobile Shopping

According to Marketpath, 80% of consumers admit to regularly shopping online with a smartphone, and this number is on the rise!

Better SEO

Google has announced that it prefers mobile-responsive websites to mobile websites, and conversely is now penalising websites that aren’t mobile friendly.

Increased Speed

Users will leave your site if it takes took long to load on mobile device – entire desktop websites would simply take too long!

Future Proofing

One of the biggest advantages to a mobile responsive website is the fact that the size of the website is designed based on screen size, not the device. So, as new devices come out, a mobile responsive website will still look beautiful on them.

Customer Expectation

Customers expect to have a seamless and quick experience on mobile devices, and if you dont meet these expectations they will find your competitors probably will.

Having a mobile responsive website is no longer a nice-to-have option; it is a necessity if you wish to stay relevant to modern internet users.

You’ll lose business

According to Google Think Insights, a user who lands on a mobile website and does not find what they are looking for, are 61% more likely to leave immediately and find another website. On the other hand, if a mobile visitor has a positive experience with your website on a mobile device, they are 67% more likely to buy a product of service.

Social Media increases mobile visitors

Marketing on Social Media will result in more traffic and viewing of your website from mobile devices. As such, it is essential to provide social media users who click through to your website with a great experience.

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