… and, more importantly, make sure that people can find it?
Many of us have friends and family who say that they can “make a website”. And the chances are they probably can! The important thing though is that your website reflects you and your business – it is your thumbprint on the business world and it should professionally represent you out on the web. You want to make sure that your website makes a statement on the business that you want to promote and by doing so encourage the right sort of clients to your door.
And when you’ve got that perfect website how do you make sure that it is found by prospective customers? Well that is where “Search Engine Optimisation” comes in – making sure that your website has the right elements to be found by Google when customers type in their search criteria.